How to Check if Your Copywriter is Worth It
If you wish to use the internet to generate an income, you'll need a web site. That website should be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's best to engage the services of someone who is well-qualified to write the text for your website. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. Below are a couple of ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter who wants to compose web copy must have a site that features their biography, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you build yours? Look at the copy on their site too. If it is replete with errors this is not a good sign.
Do you react well as you go over the web copy on the writer's web site? This is more involved than merely noticing grammar and spelling errors. Does the web copy make you have any type of emotional response? Does the copy prompt you to like him or her? Does it make you want to follow up and discover more about the copywriter? Does it make you feel like you must hire the writer instantly? Does the copy make you want to run for the hills? Does it cause you to be mad? All of these special info are important reactions and you should take note of them.
Inquire into the copywriter's background a little. Seek reviews for the copywriter on independent web sites and online forums. It is apt hire copywriter for website that the only reviews on the copywriter's website are going to be positive ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Look closely at these testimonials. It is wise to ask the copywriter to give you references as well. You have to actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to request samples beyond the ones that can be read on the site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing sounds like a regurgitated Wikipedia article, you better find someone else.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. You ought to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.